- Articulate what your strengths are to your staff and customers
- Create campaigns that will increase awareness and boost sales
- Motivate staff and improve performance
EXPERTISE - Whether you’re a global brand, or a start-up marching towards launch, I can work with you to deliver consistent messaging that accurately reflects the goals of your business: Today’s companies are taking a more active role in society, influencing the way we all live and work. There is a profound need to communicate that leadership to employees, the media, key influencers and consumers.
My Strategic Communications expertise covers three main areas: Corporate Scala Focus Opinion pieces: Influence thinking by banging your own drum. Make a comment about something topical. White papers: Provide an in-depth view of what your company, staff and products are all about. Explore business techniques, markets and technologies. Internal communications: Newsletters, magazines, intranets. Communicating with staff is vital. You must make sure your frontline troops and their support personnel are fed and watered properly. Media training: A must these days. Don't get trapped into painting a negative picture of your own company. Conference moderating: This can involve researching a programme and finding the speakers. Or just managing the performance on the day. Product Shell Cisco Press kit/media releases: Arguably the most important communications package you are ever likely to produce. You've got to get it right. Customer case studies: Personal recommendations from companies that have committed themselves to you. Very powerful. Sales Cisco Engagement summaries: The steps sales teams followed to secure new business. Analyses of customer, offer and processes which led to a successful closure. Product toolkits: Becoming popular. A thorough backgrounder to your strategies, products, customers and markets so that all teams are on message. Brochures: They add credibility. Few companies today operate without them.
And covers the following markets:
- Business Technology & Telecommunications
- Science & the European Research Area
- Health & Medicine
- Sports – Formula One and Rowing